Icarus The Architecture And Underlying Theory Of Cognition

Icarus as well as SOAR and ACT-R are based on production systems which is a uniting feature most full cognitive architecture. The architecture and underlying theory of cognition for ICARUS is based on Langley et al. [1991]; Choi et al. [2004] and is aimed to create a unified theory of cognition [Newell, 1994]. Instead of using chunks or operators, ICARUS uses concepts and skills to drive their system and the controlled cognitive agent. The system provides short and long-term memory, as well as a learning mechanisms for new skills and concepts. Concepts on the one side describe environmental situations by either referencing other concepts or by taking perceptual information acquired by the system in account. Skills on the other side specify how to achieve goals set by the system. They can be achieved by decomposing them into sub-goals until primitive actions are reached within the goal hierarchy. ICARUS uses hierarchies for concepts and skills to create complex behaviour. Both skills and concepts work hand in hand to approach cognitive tasks splitting knowledge similar to SOAR and ACT-R into declarative and procedural knowledge. The system operates within an environment by interpreting perceptual informa- tion and storing those interpretations as descriptions in the short-term memory. The descriptions represent beliefs about said environment. Figure 2-22 illustrates an in- terpretation of the ICARUS architecture based on Langley et al. [1991]; Choi et al. [2004]. ICARUS canShow MoreRelatedResources Capabilities20336 Words   |  82 Pages MOBILIZING INVISIBLE ASSETS You’ve gotta do what you do well. —LUCINO NOTO, FORMER VICE CHAIRMAN, EXXON MOBIL OUTLINE l Introduction and Objectives l The Role of Resources and l Organizational Capabilities Classifying Capabilities The Architecture of Capability l Appraising Resources and Capabilities Establishing Competitive Advantage Sustaining Competitive Advantage Appropriating the Returns to Competitive Advantage l Putting Resource and Capability Capabilities in Strategy Formulation

Lady Gaga Gender in “Love Game” Free Essays

Justine Burke Professor Adigweme Rhetoric 10:03:145 9/24/10 Lady Gaga: Gender in â€Å"Love Game† Many artists today are always trying to be somebody they are not. Their costumes are getting bigger and crazier than ever. One artist that exceptionally stands out in the crowd of performing artists is Lady Gaga. We will write a custom essay sample on Lady Gaga: Gender in â€Å"Love Game† or any similar topic only for you Order Now Every costume she wears, every move she makes becomes more epic every time she is seen. Most of the costumes she wears hide her identity and it is unknown who she is really trying to be. In â€Å"Love Game,† Lady Gaga’s gender is being questioned by the lyrics and image of the frame, by the subjectiveness in the video, by tweaking others’ work into hers, how the clothing and lighting give symbols to her gender, and who she is ultimately trying to be. Gender is a huge question in the text of this song. According to the lyrics and image of this frame, Lady Gaga is playing her love game with her candidates. They are in a dirty subway station with the lights of two trains behind them illuminating the frame. Gaga is clearly the center of attention where everyone wants to win her over. She wants to know if the â€Å"subject† who could be male or female, will actually like her for her, or if the subject just wants the fame. When it is said â€Å"Let’s have some fun, this beat is sick,† the energized dancing and the careless crotch grabbing in the choreography shows that Lady Gaga and her subjects are simply having fun dancing to the beat. With the words â€Å"I wanna take a ride on your disco stick,† would normatively be seen as a woman’s line, but if Lady Gaga is playing the gender game in her video, like she is in the middle of the video by kissing both a male and a female, then she could ultimately be a male speaking that line to another male. Gaga indicates her subject to be a male with the line â€Å"guess he wants to play. † She doesn’t want to get too emotionally close with this man because she’s still not sure if he’s going for her love or with her game of touching and kissing and sex for the fame. No matter what Gaga’s subjects are searching for, whether it is love or fame, they are dancing very subjective towards her. They all want to win her over as she is letting them dance on and around her anyway they want. The men are suggestive towards her by grinding on her, giving her suggestive looks, and by chasing her. Lady Gaga shows this by wearing very little clo thing, twirling her hair around, and letting the men dance and grind on her. A lot of the main choreography symbolizes Michael Jackson’s work. * Lady Gaga seems to symbolize others’ work a lot. Such as Grace Jones’ work. Grace Jones is a model, actress, and a singer/performing artist. When comparing the outfits she used to wear to the outfits Lady Gaga wears today, she clearly seems to be copying Grace Jones. Jones said, â€Å"I’ve seen some things she’s worn that I’ve worn, and that does kind of piss me off. † (Hattenstone). Lady Gaga also follows in the footsteps and appears to be copying actresses such as: Brigette Helm, Beyonce, and Madonna by wearing an outfit that symbolizes the Maschinenmensch in her video â€Å"Telephone. * Even though Gaga is always being accused of copying others’ work we have to respect her for what she does as music lovers. Lady Gaga is not copying older artists, she is being unique, tweaking great ideas that have not been touched in years, putting her swag on them, and making old idea’s into new and improved ideas. Lady Gaga says, â€Å"I eat, sleep, breathe, and bleed every inch of my workâ₠¬  (Vicks). This is clearly what Gaga does and proves that she loves every aspect of what she does and that is the kind of dedication one must have in order to be a performing artist. She clearly could not be working any harder at this point in her life as she is continuously making number one hits such as: â€Å"Alejandro,† â€Å"Love Game,† â€Å"Bad Romance,† â€Å"Paparazzi,† â€Å"Poker Face,† and â€Å"Telephone. † * One aspect in her hit â€Å"Love Game,† in this frame Lady Gaga is wearing a different color top than everyone around her and is in the center of the formation. This indicates from the text that it is her game and everyone else wants to win her over hoping to play the game with her. All of her performers are wearing dark clothes though. This indicates dirtiness and impurity. Another costume effect is that one of Gaga’s dancers and herself are wearing a small symbol of an SS Soldier uniform within their outfits. Often in video’s, performers act to be someone they are not. They personally do not have any connections with the Nazi’s, but they are indicating and symbolizing that they are trying to be someone they are not. For instance, Lady Gaga makes us question her gender in this video. Not knowing this information shows that her gender s unknown. * If something is unknown it is put in the dark, like a mystery. The low lighting in the frame symbolizes the mystery of Lady Gaga’s gender and who she is trying to be in this video. The darkness also symbolizes the dirty and impure subway. Now that it is the end of the video and she has been through the subway she is impure and the darkness symbolizes this. These men are druggie type of men whom are stereotypically looking for specific things, li ke women and drugs, all for their pleasure. There are many different types of subjects in the world and this is where Gaga chooses to look for her subject. The light that is shining through is simply used to illuminate the dancers. Or, it also symbolizes more trains coming for the game to start all over again. * Subways are dark places at night and there can be isolated groups of people in them. Lady Gaga and her subjects are the only ones at the subway station and there is no one else around, like their own little group. This is a perfect opportunity for Gaga to choose her sexuality and the person she wants all to herself. Since there are so many different types of subjects and groups of people found at a subway station, Gaga could ultimately choose to be just like one of those people she may see. She can be whoever she wants. She chooses to be a male with the dance move she is performing. * There are so many different kinds of people in the world, especially in one of the biggest cities in America, New York City. This is where many subway stations are located that people hear about and have never used that aren’t from NYC. There are any type of persons and groups there such as: male, female, straight, queer, bisexual, performer, dancer, gang member, business man, student, etc. There are many different things in life that can veer someone to become any person they want to be and to choose their identity by. The norm at a place like this is to be different, unlike in a smaller city. It is a perfect place for the film to be shot. Even if this video was not shot in New York City, it still represents a place like it and all the identities that are found there. This is where the ultimate question falls. Who is Lady Gaga trying to be and who is she supposed to be? * Lady Gaga’s gender in this frame at the end of the video has turned into an impure male symbol. This identity is becoming more of a norm in society today, that is, homosexuality. This is what she is representing. Gaga is trying to make what isn’t normal in society, what isn’t safe, what isn’t in people’s comfort zone, what is completely outside of the box, and wants to make it the norm. She wants to make it all okay things to be and she is the one doing it. With this said Lady Gaga is one of the main artists that definitely stands out in the crowd. This makes her be able to do whatever she wants and not care how much she gets judged. There was uncertainty about her identity in â€Å"Love Game,† but now it is analyzed who she is. * * * * * * * * * Works Cited * Hattenstone, Simon â€Å"Grace Jones: ‘God I’m scary. I’m scaring myself’† The Guardian (2010) * Vicks, Meghan â€Å"The Icon and the Monster: Lady Gaga is a Trickster of American Pop Culture† Gaga Stigma: Critical Writings and Art About Lady Gaga (2010) How to cite Lady Gaga: Gender in â€Å"Love Game†, Papers

Juice Bar and Boost Juice free essay sample

Channels differentiation is their expertise and performance in their field. An advantage in people differentiation is when a particular business will employ only the best people fitted for the job, who may be trained particularly for that role in order to efficiently set out their duties and image differentiation is when a company will set themselves apart with for example, a logo or a slogan so consumers will recognize such and know that brand name. Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, lt; http://www. oostjuice. com. au/vibegt;. Boost Juice Vibe club card, image, Boost Juice, viewed 5 April 2012, lt; http://www. boostjuice. com. au/vibegt;. Through product differentiation, Boost have been able to set themselves apart from the competition with their healthy products with fresh fruits and vegetables in their drinks. By doing so Boost have been able to target the healthy conscious consumers as well as those who are trying to be healthier. We will write a custom essay sample on Juice Bar and Boost Juice or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Using the fresh produce it also provides consumers with daily nutritional intake but with a great taste. With all this freshness Boost are still able to compete with brands such as Easyway with their prices being roughly the same. Boost Juice has differentiated through their services by the use of taking people’s names with their orders to make it a much more friendlier environment. Boost is also able to channel their services to fit each customer with their specific orders. With people differentiation Boost hires many young employees around their late teens to twenties in order for a more friendly and relaxed surrounding. With image differentiation, Boost is well known for their right green Styrofoam cups. The colour green also links them to the fresh quality of their products. Using these differentiation variables, Boost is able to have a competitive advantage over its competitors in the market, providing great service with their freshness all packed into their well-known green cups. The six major forces in the company’s macroenvironment are: * Demographic * Economic * N atural * Technological * Political * Cultural The factors that may affect Boost Juice are demographic, economic, and natural. The demographic environment is the human population and changes in this area can affect Boost through its target market. Boost Juice bars are usually located in shopping centres, which will attract all different kinds of people. A lot of Boosts consumers tend to be the younger adults who spend a lot of their time in shopping centres. It is a comparative advantage that Boost Juice has in their location, choosing a widely populated area such a shopping centre where lots of people go instead of on a strip of street where less people will go. Consumers look at the convenience of a shopping centre to be able to purchase all their needs and wants in one place. The economic environment involves the powers that will affect consumers and their choice to purchase and spend. The recent recession saw that consumers were more restricted on their spending behavior, cutting back on goods that were seen as unnecessary. Another factor is income; people who earn more are more likely to spend more so the working sector will be attracted to Boost as they have the spending power to indulge in a healthy drink. Changes in economic factors such as interest rates will also play a role in Boost’s successfulness in the market. If interest rates rise, households will need to set aside more money to pay of their debts and will spend less of wants. Consumers will rather save money and not spend it on Boost Juice drinks and instead drink water instead. So negative impacts on the economy will affect Boost Juice and their business. The natural environment includes the natural resources that will affect the businesses supplies.